SEO is actually great for any company. It is a great marketing tool if placed in the right hands. But since our focus is freight forwarding, we will be briefly discussing why SEO for a freight forwarding company can be great.
Just like all businesses, a freight company needs the word of their existence out there. Not only will a good SEO campaign not hurt but pretty much the opposite- if done correctly, it will translate into great revenue. Companies all over the world are doing it and proven that it works.
Is a freight forwarding company any different?
So, let´s see. Large corporations that import goods have to go through a large process of shipping, customs, and everything related. Plus, they have to meet regulations and rules. This sometimes becomes a daunting job that administrators or anyone untrained for the job will find difficult to complete, if not impossible.
If a company misses a detail, this can cost them some serious money. Are they willing to risk it? Most probably not. But then there are others that might. This is where a marketing for freight forwarding business comes in.
It is the job of such company to convince large corporations that their services are needed. That a freight forwarding company will help them with the logistics of everything required for shipping. Very importantly, tell companies that ship goods that the services of a freight forwarding company are cost-effective.
A good SEO campaign for a freight forwarding company
Given that the services of a freight forwarding company need to be known by corporations that do shipping, a marketing campaign is needed. This is where a good SEO comes in. First, a website is indispensable. This is where you will put the SEO efforts in place.
SEO refers to adding content on the internet that will rank high on a search. In simpler terms, it is about getting your site at the top of search results. But how do you do that? Well, the truth is that it requires some work.
Too many people believe that ranking high on SEO is all about keywords. Like, placing this specific keyword a hundred times in a website will get you there. In 2016, this practice might actually hurt your SEO efforst. There are so many other things to consider.
The visuals on a freight forwarding company website are essential. Creating content that is shareable goes a long way towards SEO efforts. Being recommended by other websites does the trick as well. These and many other factors put together will make the company being known by those who need the services.
Get professional help
A good marketing campaign is essential to get the voice of your services out there. A good SEO will help you tons with these efforts. Not sure yet how to start? There is an SEO Vancouver service that will work perfectly for you. They will help you get started and follow up through your marketing SEO efforts.